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Showing result 6 - 10 of 23 essays matching the above criteria.

1. 6. How are Complementors Swimming with the Shark?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Octavian Butnaru; Yahya Fatih Sener; [2021]
   Keywords : Co-opetition; Dependency; Collaboration; Competition; Defence Strategies; Amazon.com; Complementors; Business and Economics;

   Abstract : Following a brief introduction on the platform ecosystems, the impacts of the complementors to the platforms are introduced. This study examines the dynamics of collaboration and competition between digital platforms and their complementors; mainly, it focuses on complementors’ defence strategies for competing against the platform. READ MORE

3. 7. B2C last-mile deliveries : A mapping of the current market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Anna Hveem; [2021]
   Keywords : e-commerce retailers; last-mile logistics; parcel delivery; B2C last-mile deliveries;

   Abstract : Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. READ MORE

4. 8. The use of branding Strategies within Swedish Craft Brewing

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
   Keywords : Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

   Abstract : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. READ MORE

5. 9. Preparing for Takeoff in the Payment Industry : Co-opetition as Value Creation

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Francesca Bern; Othilia Österling; [2020]
   Keywords : Instant Payments; Cross-currency; Future Payments; Co-opetition; Network Effects; Realtidsbetalnigar; Multivalutor; Framtidens betalningar; Co-opetition; Nätverkseffekter;

   Abstract : The world is moving towards real-time – and so are payments. A global transformation of payments is lying ahead, and the future offers instant payments in multiple currencies, around the clock, every day of the year. READ MORE

6. 10. Competitors or Collaborators? A Qualitative Study of the Evolving Relationship Between Banks and FinTech Companies in the Swedish Retail Banking Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Paula Nilsson; Ludvig Fredholm; [2020]
   Keywords : Collaboration; Competition; Co-opetition; Perception; Evolving Relationships; Retail Banking Industry; Banks; FinTech Companies; Business and Economics;

   Abstract : Title: Competitors or Collaborators? - A qualitative study on the evolving relationship between banks and FinTech companies in the Swedish retail banking industry Purpose: The primary purpose of this study is to provide an understanding of experts’ perceptions of the evolving relationship between banks and FinTech companies in the Swedish retail banking industry. Research questions: How have experts’ perceptions of the competitive and collaborative relationship between banks and FinTech companies in the Swedish retail banking industry evolved over time? How are experts perceiving the relationship to evolve in the future? Methodology: The purpose of this thesis has been achieved through qualitative research with an abductive approach. READ MORE