Essays about: "Color Emotion"

Showing result 1 - 5 of 10 essays containing the words Color Emotion.

1. 1. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Rebecca Nilsson; Lina Krondahl; [2023]
   Keywords : Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

   Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE

3. 2. Color Emotions without Blue Light : Effect of a Blue Light Filter on the Emotional Perception of Colors

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Maximilian Leefer van Leeuwen; [2023]
   Keywords : Emotional Response; Blue Light; Blue Light Filter; Color Constancy; Color Perception; Color Emotion;

   Abstract : Blue light filters have become commonplace in modern technology. While there has been a substantial amount of research into their effects on sleep, there has been little into the effect on the media perceived through them. READ MORE

4. 3. Parameterizing Emotions For Procedurally Content Generated Game Levels : A Case Study of the Game To the Skies!

   University essay from Uppsala universitet/Institutionen för speldesign

   Author : Oliver Svärd; Ludvig Köhn; Aulden Carter; [2022]
   Keywords : Circumplex Model of Affect; Color Psychology; Level Design; Measuring Emotions; Procedural Content Generation;

   Abstract : Procedural Content Generation (PCG) in games often suffers from a lack of emotional connection with the player as well as a perceived sameness. This thesis aims to design and test a tool for PCG game levels for the game To the Skies! which incorporates an emotional intention based upon the color-emotion theory proposed by Fugate and Franco, 2019. READ MORE

5. 4. Choosing the colors for a company : A case study on how the right colors can mediate the right image of a company

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Adam Nording; [2020]
   Keywords : Color scheme; User Experience; Perception; Design guide;

   Abstract : Our world is made up by millions of colors. Everywhere we go we see a variation of colors that describes the environment. Artists use colors to give an emotion to the viewer and give a deeper meaning to the art. Companies have different colors in their logos and on their websites. READ MORE

6. 5. Light Evoking Emotions: The Element of Surprise in theatre and photography conveyed through the medium of light.Parallels and applications in Architecture

   University essay from KTH/Ljusdesign

   Author : Olympia Koumaridou; [2019]
   Keywords : ;

   Abstract : The aim of this dissertation is to research the way light is used as a tool to reveal emotions, focusing on The Element of Surprise. Light is a powerful medium that could instantly change the perception of space in terms of mood and atmosphere that is created by it. READ MORE