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Showing result 1 - 5 of 23 essays matching the above criteria.

  1. 1. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Anna Nilsson; [2023]
    Keywords : visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Abstract : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). READ MORE

  3. 2. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Deline Fredriksson; Matilda Eriksson; [2023]
    Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

  4. 3. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Earl Dube; [2023]
    Keywords : Zimbabwe; digital literature; online audience; ephemeral literature; community; frame of relevance; Afrocentricity; Communicative Figuration;

    Abstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE

  5. 4. “I eat, I drink and... I vote Italian” : A critical hermeneutical analysis of gastronationalism in the rhetoric of Fratelli d’Italiaduring the European Parliament election in Italy.

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Carlo Zucchini; [2023]
    Keywords : Gastronationalism; Banal Nationalism; Italy; Fratelli d’Italia; European Union; European Parliament; Election; Identity; Nation; Fascism;

    Abstract : This paper examines the discourse surrounding Italian gastronationalism throughout the previous four European Parliament elections to gain a deeper comprehension of the escalating significance of gastronationalism over the past two decades. In this examination, the notion of gastronationalism, situated within the wider context of banal nationalism, is elucidated, and delineated to achieve the intended objective. READ MORE

  6. 5. Corporate Influencers as Communicators: Potential Challenges from an Organizational Perspective : A qualitative Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Laura Termöllen; [2023]
    Keywords : Corporate Influencer; Employee Advocacy; Employee Communication; Communicative Organization; Strategic Communication;

    Abstract : The communication environment in which organizations operate is changing, not least due to the increasing digitalization. With social media platforms growing importance in a professional context, employees can become potent communicators with strategic relevance for organizations. READ MORE