Essays about: "Company s internationalization"
Showing result 11 - 15 of 84 essays containing the words Company s internationalization.
-
11. Business Model Approach to Foreign Market Entry Mode : A case study on a Swedish gear manufacturing firm
University essay fromAbstract : Background: The increasing presence of globalization in our everyday life makes it apparent that internationalization is no longer a topic relevant only for a few multinational companies, but for essentially every company that wishes to expand or even survive in their domestic market as well as in foreign markets. In light of this, research on how firm chooses FMEM has surged, and it is evident that it is an important topic. READ MORE
-
12. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE
-
13. Adaptation of Business Practices in Swedish Software-Exporting SMEs: An Institution-Based View of Internationalization
University essay from Göteborgs universitet/Graduate SchoolAbstract : Previous research has acknowledged the importance of software SMEs by emphasizing their ability to compete in the international arena despite their smaller size. Further, the internationalization of software SMEs have been emphasized as an interesting phenomenon as they have not followed classic incremental internationalization paths, meaning the establishing a subsidiary in a foreign country of operations, but instead software SMEs favor direct exports. READ MORE
-
14. How does local adaptation affect the internationalization performance? A multiple case study of the local adaptation efforts and internationalization performance of six Swedish e-retailers
University essay from Göteborgs universitet/Graduate SchoolAbstract : Although the technological advancements and the rise of e-commerce have made it easier for companies to sell their products worldwide, it should be noted that differences in customer preferences and behavior still exist. In order to remain competitive and attractive for the customers, the e-commerce companies should adapt to the local conditions beyond the most obvious ways, such as translating their websites. READ MORE
-
15. Formation of market entry strategy with an interest in decision-making : A case study in a B2B context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Today’s business environment is growing at an increasing pace, pushing firms to internationalize. Foreign market entry has thereafter been a well-researched field by scholars. READ MORE
