Essays about: "Consumer characteristic"

Showing result 16 - 20 of 46 essays containing the words Consumer characteristic.

  1. 16. Outsourcing Coordination of Supplier Involvement in Collaborative Product Development Projects - A Risk Analysis

    University essay from KTH/Industriell Management

    Author : CHRISTOPHER HOFMANN; [2018]
    Keywords : Risk Analysis; Outsourcing; Collaborative Product Development; Automotive Industry; Riskanalys; outsourcing; kollaborativ produktutveckling; bilindustri;

    Abstract : The automotive industry is in the midst of historic change: changing consumer preferences, new technologies and tougher sustainability requirements. Car manufacturers are forced to transform their businesses fundamentally while striking a balance between current needs and future opportunities. READ MORE

  3. 17. Why Brands Still Cause Trouble : Revisiting Holt's dialectical theory of consumer culture and branding

    University essay from

    Author : Luis Grau; Andrei Vanetski; [2018]
    Keywords : brands; consumers; consumer culture; instagram; influencers; marketing; micro-celebrity; endorsement; Bourdieu s habitus; lacan s discourse;

    Abstract : The rise of social media in general and Instagram in particular has enabled a new type of celebrities, called micro-celebrities, that nowadays are being increasingly used by companies to endorse their products or establish their brands. While celebrity endorsement as a type of stealth branding together with some other marketing techniques characteristic of postmodernism were predicted to be unveiled and scorned by consumers (Holt, 2002), there are signs that through the practices of micro-celebrities, the language and logic of marketing have become even more ubiquitous in our contemporary social life (Khamis et al. READ MORE

  4. 18. What Characterizes an Influential Instagram Fashion Influencer? : A Descriptive Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emily Linnér; Sitav Taha; Johan Carlsson; [2018]
    Keywords : Fashion Influencers; Instagram; Influencer Marketing;

    Abstract : Influencer marketing has become a central aspect within brand’s marketing activities (Kapitan & Silvera, 2016). The former marketing way of including celebrities within marketing purposes (Pringle & Binet, 2005) has in recent years been discussed as digital media influencers (Kapitan & Silvera, 2016). READ MORE

  5. 19. Milk coagulation : impact on cheese

    University essay from SLU/Department of Molecular Sciences

    Author : Elisabet Runesson; [2018]
    Keywords : Milk; cheese; Milk coagulating enzymes; chymosin; pepsin; rennet; animal origin milk coagulant; microbial milk coagulant; recombinant chymosin; plant-based milk coagulant;

    Abstract : Cheesemaking origins from “The fertile crescent”, nowadays southern Turkey, some 8000 years ago. Curd was found in young, still suckling, ruminants’ stomachs after slaughter. READ MORE

  6. 20. You are what you eat - and not what you earn: An Experimental Study on the Influence of Income and Self-perception on Food-based Moral Judgments

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Björkroth; Jan Ziegler; [2017]
    Keywords : Moral Judgments; Food; Organic food; Income; Self-perception; Attribution theory; Social comparison theory; You are what you eat; Business and Economics;

    Abstract : One response to mitigate climate change is the replacement of conventional products with more environmentally friendly ones. The increased popularity of organic food can be said to be an effect of this development. READ MORE