Essays about: "Consumer characteristic"

Showing result 11 - 15 of 46 essays containing the words Consumer characteristic.

1. 11. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Dumitru Lopusneac; [2020]
   Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

   Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

3. 12. The Effects of VR on Consumer Attitudes – Lessons from Implementing VR Technologies in Real Estate Marketing

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : FRANCOIS MIRZA ALI KHAN; FILIP GUNNARSSON; [2020]
   Keywords : Virtual Reality; Telepresence; Interactivity; Vividness; Consumer Attitudes; Tripartite Model; Affective; Cognitive; Conative; Real Estate;

   Abstract : Virtual Reality (VR) has gained tremendous interest within the last decades and is rapidly becoming a disruptive marketing tool across all industries. Predictions show that the VR market is expected to reach a staggering US$120 billion by 2026 (Fortune Business Insights, 2019). READ MORE

4. 13. “Flight Shaming”- A Swedish media analysis of an emerging discourse in the climate change debate

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Kate Morrison; [2020]
   Keywords : Sustainable development; flight shaming; discourse analysis; Sweden; climate change debate;

   Abstract : The aim of this study is to analyse the emerging discourse of ‘flight shaming’ in the climate change debate in Sweden. A discourse analysis was applied to a selection of translated printed newspaper articles from a variety of Swedish media outlets. READ MORE

5. 14. Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentions

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Nygren; Evelina Kindvall; [2019]
   Keywords : Attractiveness of an influencer; authenticity of an influencer; influencer characteristics; influencer marketing; influencers; purchase intentions; social media; trustworthiness on an influencer.;

   Abstract : Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. READ MORE

6. 15. Numerical Study on PollutantRemoval Performance of Island Kitchen Exhaust Devices

   University essay from KTH/Byggvetenskap

   Author : Chang Niu; [2019]
   Keywords : Range hoods; kitchen ventilation; indoor air quality; cooking; Köksfläkt; köksventilation; inomhusluftkvalitet; matlagning;

   Abstract : It is reported that cooking can generate many kinds of airborne pollutants,which pose serious threats to human health. Kitchen range-hood is themost effective and popular equipment to exhaust the airborne pollutants,including smoke and oil particle in people’s daily life. READ MORE