Essays about: "Consumer preconceptions"

Found 2 essays containing the words Consumer preconceptions.

1. 1. Does Brand Personality Beat Sustainability Claims?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
   Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

   Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

3. 2. Game music: from composer to consumer

   University essay from Högskolan Dalarna/Ljud- och musikproduktion

   Author : Ellinor Åberg; [2017]
   Keywords : Game music; video games; music composing; composition; emotions and music; Inon Zur; Sam Hulick; Tobias Lilja;

   Abstract : By conducting an experiment involving interviews with successful video game music composers about the emotions they wish to convey to the players with their music, and a survey questioning consumers about what emotions they actually experienced while listening to these musical pieces, this bachelor's thesis tries to provide a deeper understanding for music in games and the impact it has on the player and whether or not the three composers that has been interviewed has succeeded with conveying the emotions they wished to convey to their consumers. The results showed that each composer that has participated has been able to convey the music's intended emotions to their consumers more or less. READ MORE