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Showing result 6 - 10 of 218 essays matching the above criteria.

  1. 6. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Claudia Malmqvist; Claes Hedlund; [2023]
    Keywords : Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Abstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE

  3. 7. Neuroscience app interfaceanalysis.

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Lucía Velasco González; [2023]
    Keywords : ;

    Abstract : The Neurologyca company received a request from a client, Orange, on how to improve its appinterface, Orange TV, to be more user-friendly. The project's main purpose is to evaluate the userexperience and optimal design of the interface, focusing on qualitative and quantitative research toanalyze the consumer emotional reaction while using the app. READ MORE

  4. 8. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Haitham Karazoun; Mohamed Alhussein; [2023]
    Keywords : Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE

  5. 9. Consumers’ willingness to pay for food safety attributes of nectarines : A discrete choice experiment in the Polokwane Municipality of Limpopo, South Africa

    University essay from SLU/Dept. of Economics

    Author : Kgodisho Tshipidi Mashego; [2023]
    Keywords : Food safety attributes; willingness to pay; discrete choice experiments; conditional logit; nectarines;

    Abstract : Consumer concerns about food safety are growing, and there is an increasing demand for quality fruits and vegetables. As such, fruit control procedures and standards should be based on understanding consumers’ choices and preferences. READ MORE

  6. 10. Effects of Green Labelling on Residential Property Prices : An empirical study of the municipality of Malmö

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Sóley Ólafsdóttir; [2023]
    Keywords : Real estate; Energy performance; Eco-labels; Sustainability; Hedonic Prices;

    Abstract : To reduce environmental impact from the real estate sector, improving energy performance and promoting the use of eco-labels are among essential elements. Understanding the relationship between the green initiatives, and their impact on property prices provides valuable insights into consumer preferences and market dynamics, from the perspective of asymmetric information. READ MORE