Essays about: "Consumers interactions"

Showing result 11 - 15 of 97 essays containing the words Consumers interactions.

  1. 11. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Ella Heed; David Hellqvist; [2023]
    Keywords : Market-Shaping; Market Devices; Actor-Network Theory; Second-Hand Fashion; Purchase Barriers; In-Store; Digital Media; Social Media; E-commerce; Market Studies; Sustainable Shopping;

    Abstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE

  3. 12. Design of a Blockchain-Based P2P Energy Marketplace within a Single Energy Retailer Framework

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Adrian Brasero Romo; [2023]
    Keywords : Blockchain; Energy Marketplace; Prosumer; Sustainability; Renewable Energy; Surplus of energy; Decentralized Trading; Economic Viability.; Blockchain; Energimarknad; Prosumer; Hållbarhet; Förnybar Energi; Energiöverskott; Decentraliserad Handel; Ekonomisk Livskraft.;

    Abstract : In the era of rapid technological innovation, the convergence of blockchain technology and energy management has garnered significant attention. The escalating numbers of prosumers—individuals both producing and consuming energy—indicate a shift in the energy paradigm, demanding new frameworks for energy exchange. READ MORE

  4. 13. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  5. 14. Consumers' Interactions with Chatbots : A qualitative study about the optimization of customer service

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Marianne Chammas; Sanan Alhilali; Hibst Bekele; [2023]
    Keywords : chatbots; Artificial Intelligence; Consumer behavious; Customer service; Digitalization;

    Abstract : Research questions: How can businesses improve the trustworthiness and competence of chatbots for consumers? Purpose: The purpose is to investigate how chatbots' perceived competence and trustworthiness impact consumers' willingness to interact with them. The study             aims to identify patterns or businesses to advance  Method: The study relies on qualitative data and semi-structured interviews with consumers about their experience with chatbots. READ MORE

  6. 15. Chatbots: Understanding the Implementation Framework. : A Multiple-case Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lindqvist Daniel; Johansson Viktor; [2023]
    Keywords : artificial intelligence; ai; business; organization; chatbot; chatbots; machine learning;

    Abstract : Abstract This paper discussed the increasing use of artificial intelligence (AI) in various industries, particularly in the form of chatbots. Chatbots are AI-powered systems that interact with humans in order to support, collect, and deliver information. READ MORE