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Showing result 1 - 5 of 18 essays matching the above criteria.

  1. 1. From dishwashers to Ferrari : How Loccioni successfully utilized their dominant logic and core competencies

    University essay from Uppsala universitet/Industriell teknik

    Author : Linus Nordberg; Nils Enbom; [2022]
    Keywords : Dominant logic; Core competencies; Radical industrial transformation;

    Abstract : The world is facing an unprecedented global environmental disaster. CO2 is currently the largest contributor to global warming and a large part of global emissions come from the automotive industry. READ MORE

  3. 2. Effects of Visual Management on Efficiency and Innovation in Product Development

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Marcus Ekström; Lovisa Hammarlund; [2020]
    Keywords : Visual Management; Visual Tools; Organizational Performance; Innovation; Efficiency; Product Development; Efficient Behaviour; Cognitive Ability; Knowledge sharing; Visuell ledning; Visuella verktyg; Organisatorisk prestation; Innovation; Effektivitet; Produktutveckling; Effektivt beteende; Kognitiv förmåga; Kunskapsdelning;

    Abstract : The business environment has during the last decades gone through major dramatic changes. Rapid and radical technological development and continuous change in both business practices and behaviours of the population, to name a few, have complicated and put pressure on organizations’ new product development (NPD) processes. READ MORE

  4. 3. Antagonistic Nation Branding Strategies: The Case of North Korea

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Stefan Pelev; Neïla Imène Zaraa; Christina Julia Pretz; [2020]
    Keywords : Nation Branding; Brand Identity; Propaganda; Symbols; North Korea; Business and Economics;

    Abstract : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. READ MORE

  5. 4. The Exploring Digital Framework: A Comparative Case Study within the Swedish Manufacturing Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Daniel Ögren; [2020]
    Keywords : Exploring Digital Framework; Digitalization; Digital Agenda; Digital Disruption; Digital Strategy; Digital Business Strategy; Digital Transformation; Digital Drivers; Digital Challenges; Digital Debt; Digital Surplus; Digital Roadmap; Swedish Manufacturing Industry; Servitization; Techquilibrium; Business and Economics; Technology and Engineering;

    Abstract : Title: The Exploring Digital Framework: A Comparative Case Study within the Swedish Manufacturing Industry Author: Daniel Ögren Supervisors: Carl-Johan Asplund (LTH), Jonathan Bergsteen (Triathlon Group), Fredrik Wadsten (Triathlon Group) Background: As new digital technologies and concepts arise, the inherent meaning of digitalization broadens. Consequently, companies experience increasing complexity of setting digital priorities and successfully carrying through digital initiatives. READ MORE

  6. 5. VISUAL STRATEGY: the accessibility of organizational core values by an advertisement’s visual and textual dimensions - a semiotic analysis of the European ‘denim & jeans’ market.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Denise Fioravanti; [2020]
    Keywords : Barthes; Eco; advertising; accessibility; core values; organisational identity; visual strategy; strategic communication; Social Sciences;

    Abstract : Organizations are currently facing an image-centered culture, where people are overwhelmed by pictures. Due to the high level of intensity and constant exposition to such material more and more people are normalizing the images that they are exposed to. READ MORE