Essays about: "Country of Brand"

Showing result 41 - 45 of 161 essays containing the words Country of Brand.

1. 41. Digital marketing and its effects on Start-up business

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ali Akeel; Manisha Gubhaju; [2020]
   Keywords : Start-up; digital marketing; brand awareness; building trust; consumer awareness;

   Abstract : The aim of this thesis is to research the value and influence of digital marketing on the competitive establishment of start-up companies. The research would further explore whether digital marketing can have a substantial effect on the growth of start-ups, enhance brand recognition, gain consumer loyalty, and strengthen customer relationships. READ MORE

3. 42. Antagonistic Nation Branding Strategies: The Case of North Korea

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Stefan Pelev; Neïla Imène Zaraa; Christina Julia Pretz; [2020]
   Keywords : Nation Branding; Brand Identity; Propaganda; Symbols; North Korea; Business and Economics;

   Abstract : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. READ MORE

4. 43. Factors Affecting Consumers’ Purchase Intention towards Smartphone of The Chinese Brands

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Yi Wei; Jiaying Zhu; [2020]
   Keywords : Country-of-origin; Perceived brand quality; Chinese brands; Subjective knowledge; Price sensitivity;

   Abstract : Abstract Date: 2020/06/09 Level: Master Thesis in Business Administration, 15 credits. Institution: School of Business, Society and Engineering, Mälardalen University. READ MORE

5. 44. Destination branding through local food products: The case of Südtirol / Alto Adige

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edoardo Macelloni; Florian Felder; [2020]
   Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

   Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

6. 45. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
   Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

   Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE