Essays about: "Country of Brand"
Showing result 36 - 40 of 161 essays containing the words Country of Brand.
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36. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. READ MORE
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37. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. READ MORE
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38. The Paradox of Sustainable Fashion Brands : A systematic literature review
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: The current fashion industry is characterised by its fast-moving nature. Its change over the past decades from two to numerous collections per year has contributed to a take-make-dispose society. This largely contributes to environmental and social sustainability issues as well as the use of non-renewable materials waste. READ MORE
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39. Restaurant industry's response to Covid-19
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose – The key objective of this research is to discuss different restaurant strategies that emerged in Belgium, Bulgaria, Denmark and Sweden in response to the Covid-19 pandemic and relate the respective restaurant activities to brand trust and reputation. Therefore, the restaurant industry is analyzed with respect to the pandemic and findings are put into context by explaining the countries’ severity of lockdown. READ MORE
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40. Country-of-origin effect: Expanding brands from Taiwan to Lithuania
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE