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Found 3 essays matching the above criteria.

  1. 1. Millennials & Cross-cultural leadership

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Veronica Hörnby Liljeblad; [2016]
    Keywords : Millennial generation; Cross-Cultural leadership; GLOBE; Baby Boomer; Generation X;

    Abstract : As globalization and technological development have become increasingly influential in the last decade a new type of pressure on leaders around the world has emerged that entails a need for Cross-cultural leadership abilities. Being engulfed in these developments has arguably influenced the new generation of leaders Millennials, to cope with these complexities better than previous generations. READ MORE

  3. 2. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam

    University essay from Handelshögskolan vid Umeå universitet

    Author : Chun Tsen Ou; Le Phuoc Luong; [2012]
    Keywords : iconic brand; brand community; brand personality; myth; storytelling; brand loyalty; emotional attachment; cultural differences;

    Abstract : Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed in the non-academic field. Brand community is also an evolving topic in marketing. These two new concepts are the focuses of this research. READ MORE

  4. 3. Insider? Outsider? The Identity of Taiwanese in Shanghai

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Hsiang-Lung Wang; [2004]
    Keywords : Taiwan; China; Shanghai; sovereignty; identity; cross-Strait relations; Social sciences; Samhällsvetenskaper; Social Sciences;

    Abstract : The aim of this thesis is to discuss the construction of Taiwanese identity in Shanghai and compare with the studies on identity formation in Taiwan itself. The thesis is divided into three parts: cultural identity, ethnic identity and political identity. READ MORE