Essays about: "Cross-cultural management"

Showing result 11 - 15 of 87 essays containing the words Cross-cultural management.

  1. 11. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  3. 12. Effective Leadership in a Global Environment

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : ANIL AKIL; [2021]
    Keywords : Global Leadership; Global Leadership Effectiveness; Leadership; Management;

    Abstract : Leaders of today have the challenge to lead in a complex, rapidly changing, multicultural context. In most industries, leaders perform tasks on a global level and they are required to have the necessary competencies to be more effective. READ MORE

  4. 13. Culture’s influence on Emotional Intelligence among leaders in Multinational teams : A Qualitative study with a focus on Mexico and Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linda Karlsson; Kayleigh Shepherd; [2020]
    Keywords : Emotional Intelligence; Culture; Cross-cultural management; Multinational teams; Leaders;

    Abstract : The purpose of this thesis was to analyze culture’s influence on emotional intelligence between Mexican and Swedish leaders among multinational teams. The theoretical chapter has presented relevant theories relating to the field of research. Starting with globalization and internationalization, continuing with leadership and management. READ MORE

  5. 14. Managing Multicultural Teams in Generation Global : a case study on MobileIron

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Claudia Madero; [2020]
    Keywords : multicultural teams; management; cultural intelligence; CQ; global identity;

    Abstract : To cope with increasing demands and competition in the ever-growing global market, organizations have been increasing the use and formation of multicultural teams (MCTs). Though advantageous in numerous aspects, MCT literature lays significant focus on the struggles in managing communication and cohesion in these teams. READ MORE

  6. 15. Defeated With Their Own Weapons: Conflict Management Adaptation in Cross-Cultural Conflict Among British and Spanish Expatriates

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Lea Franco; [2020]
    Keywords : Intercultural conflict; conflict management; cross-cultural adaptation; cultural intelligence; cross-cultural experience; expatriates; Spain; United Kingdom; Social Sciences;

    Abstract : Due to intercultural encounters becoming more and more frequent in times of globalization, the importance of successful intercultural conflict management has increased. In intercultural conflict, cultural differences in conflict management styles (CMS) can lead to misunderstandings and poorer negotiation outcomes. READ MORE