Essays about: "Cultural differences on the impact of international business"

Showing result 1 - 5 of 15 essays containing the words Cultural differences on the impact of international business.

1. 1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Jessika Melander; Diana Al-Khameesi; [2023]
   Keywords : SDG; Consumer attitude; Cultural values; Hofstede;

   Abstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE

3. 2. Empowering Performance: Unveiling the Tapestry of Cultural Diversity in Business : A qualitative understanding of multicultural team management

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Albin Eklöf; Kha Haniya; [2023]
   Keywords : Cultural diversity; multicultural team s ; awareness; communication; decision making; trust; creativity; cross-cultural team; cultural disputes.;

   Abstract : Cultural diversity has shown to play a tremendous impact on influencing the teams performance in an international business. Shared beliefs, values and systems of conducting work-related tasks originating from cultural differences significantly enhances the abilities for the team to perform on a higher note. READ MORE

4. 3. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

5. 4. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

6. 5. Entrepreneurs From High Uncertainty Avoidance Cultures: The Influence of International Study-Related Experience on Entrepreneurial Intentions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Lemke; Lydia Baum; [2021]
   Keywords : entrepreneurial intentions; international study-related experience; uncertainty avoidance; risk aversion; Germany; Business and Economics;

   Abstract : Nowadays, entrepreneurship is acknowledged as a crucial factor for ensuring sustain-able economic growth and job generation. Entrepreneurship is a behavior that stems from a mindset which reflects an individual's drive and the ability to perceive an opportunity to create economic prosperity and wealth, also called entrepreneurial intentions. READ MORE