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Found 3 essays matching the above criteria.

1. 1. Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers

   University essay from Akademin för utbildning och ekonomi

   Author : Lisa Smedley; [2013]
   Keywords : Rewards programs; credit cards; customer loyalty; perceived customer value; timing of reward; type of reward; dimension of benefit; utilitarian; hedonic; symbolic;

   Abstract : Abstract Title: Customer Perceived Value of Credit Card Rewards - A study on Canadian Consumers Level: Final assignment for Bachelor’s Degree in Business Administration Author: Lisa Smedley Supervisor: Jonas Kågström Date: 2013 - January Aim: The aim of this study is to investigate what influences Customer Perceived Value; where Canadian consumers’ preferences lie in terms of rewards in the Canadian credit card industry. Method: After researching previous studies and determining what constructs have been utilized prior on similar research topics, I implement a quantitative, and to some extend iterative, research approach. READ MORE

3. 2. Private label in the supermarket industry : a case study of ICA

   University essay from Avdelningen för ekonomi

   Author : Yulan Qu; Zhibing Mo; [2011]
   Keywords : private label; brand image; brand awareness; brand loyalty;

   Abstract : ABSTRACT   Title: Private label in the supermarket industry: a case study of ICA.   Level: Final thesis for a Bachelor Degree in Business Administration   Author: Zhing Mo, Yulan Qu   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: This dissertation aims to find out the motives behind the introduction of private label in ICA. READ MORE

4. 3. Investigating factors that can have an impact on customer loyalty : an empirical study of IKEA

   University essay from Avdelningen för ekonomi

   Author : Nana Wei; [2010]
   Keywords : customer loyalty; customer classifying; trust; commitment; communication;

   Abstract :   Title: Investigating factors that can have an impact on customer loyalty -an empirical study of IKEA     Level: thesis for Bachelor Degree in Business Administration   Author: Nana Wei 8502202-T141   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: The aim of this thesis is to investigate which factors will have impact on customer’ loyalty strategy. READ MORE