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Showing result 11 - 13 of 13 essays matching the above criteria.

  1. 11. What a Difference a Bank Makes

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Alexander Klaus; Ségolène Marie; [2006]
    Keywords : Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

    Abstract : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. READ MORE

  3. 12. E-banking and Service Quality Online

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Lejla Charif; Marcus Aronsohn; Huseyn Charif; [2006]
    Keywords : e-banking; service quality; servqual; human-computer interaction theory; swedish banking industry; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : This thesis will present and discuss e-banking of four major banks in Sweden and the provided service quality required maintaining a good relationship to their customers. The thesis is based on interviews with representatives from the four banks and theories from researches within the field. READ MORE

  4. 13. Customer Satisfaction and Loyalty : A study of Swedbank's small corporate clients in Gothenburg

    University essay from IHH, Företagsekonomi

    Author : Terés Pettersson; Ylva Hultén; Maria Beradovic; [2006]
    Keywords : Banks; Swedbank; service management; customer satisfaction; loyalty; quality;

    Abstract : The customer satisfaction and loyalty for Swedbank have in a recent study shown to be among the lowest for all banks in relation to corporate customers. Since there is not much interaction with small enterprises compared to mediumsized and large enterprises and a vast majority of customers are small corporations, there was a need to focus on this seg-ment and find what they believed was in need of improvement. READ MORE