Essays about: "Customer behaviour"

Showing result 16 - 20 of 250 essays containing the words Customer behaviour.

  1. 16. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  3. 17. Playing to Win: How Gamification Can Boost Customer Engagement and Turn Non-Fans into Brand Advocates

    University essay from Stockholms universitet/Marknadsföring

    Author : Basak Öztürk; Rulan Hersono; [2023]
    Keywords : Customer Engagement; Gamification; Metaverse; Noncustomers; Online Brand Advocacy; Quasi-experiment;

    Abstract : In today’s progressive technology development, it is imperative to engage the customer and transform them to become brand advocates. Firms need to ensure their brand’s longevity in this competitive market, at times putting noncustomers in hindsight. READ MORE

  4. 18. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
    Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

    Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

  5. 19. Challenges in Adopting a Circular Economy model in Born-Sustainable Micro and Small Enterprises. Study on Food-Tech sector in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alejandra Fernandez Castaneda; [2023]
    Keywords : Circular economy; Sustainability; Food-tech; Circular food system; Born-Sustainable; Food-tech ecosystem; Sweden; Entrepreneurship.; Business and Economics;

    Abstract : The agri-food system has driven economic development and supported the growing population, but it has also significantly contributed to greenhouse gas emissions. Moreover, the system is vulnerable and faces challenges that hinder innovation and sustainability. READ MORE

  6. 20. Customer trust in connection with anew method of vertical farming: instore farming : A quantitative analysis in Sweden.

    University essay from Jönköping University/HLK, Globala studier

    Author : Müller Dominika Emília; [2023]
    Keywords : ;

    Abstract : In a world where food security is always a topic and an important factor which is involved bygovernments, international organizations and other stakeholders, it is important to talk aboutfood production. As it seems there is a need for sustainable agricultural methods to relieve thetension which is on the unsustainable conventional farming methods. READ MORE