Essays about: "Customer behaviour"

Showing result 11 - 15 of 250 essays containing the words Customer behaviour.

1. 11. The Desert of Talent in Hospitality Industry : A Qualitative Analysis on High Staff Turnover in Chinese Hotels

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Xiaoxin Xing; [2023]
   Keywords : Hotel; Staff; High Turnover; Sustainability; Industry; Tourism; China;

   Abstract : This paper through qualitative research and the author's collection of relevant articles and materials explains the high turnover rate of hotel staff in China. Employee turnover refers to the behaviour of employees voluntarily or involuntarily terminating their labour relationship with an organization. READ MORE

3. 12. Machine learning for detecting financial crime from transactional behaviour

   University essay from Uppsala universitet/Signaler och system

   Author : Markus Englund; [2023]
   Keywords : machine learning; deep learning; financial crime; time series; time series classification; XGBoost; maskininlärning; djupinlärning; finansiell brottslighet; tidsserier; klassificering av tidsserier; XGBoost;

   Abstract : Banks and other financial institutions are to a certain extent obligated to ensure that their services are not utilized for any type of financial crime. This thesis investigates the possibility of analyzing bank customers' transactional behaviour with machine learning to detect if they are involved in financial crime. READ MORE

4. 13. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Casiana Oancea; Ashwathi Pillai; [2023]
   Keywords : Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

   Abstract : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. READ MORE

5. 14. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

6. 15. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Mar Bosch; Elisa Obeso; Alba Palao; [2023]
   Keywords : Greenwashing; Fast fashion; Consumer behaviour; Purchase intention; Consumer awarness;

   Abstract : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. READ MORE