Essays about: "Customer experiences"

Showing result 6 - 10 of 248 essays containing the words Customer experiences.

1. 6. Beyond the Plate : A qualitative study on atmospheres impact oncustomer experiences in the Swedish restaurantindustry.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Victor Eskilsson; Sarah Wahlund; [2023]
   Keywords : Consumer experience; Atmosphere; FAMM-model; Customer Journey Canva;

   Abstract : This thesis was conducted to get a better understanding on how the atmosphereimpacts a restaurant experience in Sweden. To investigate which factors influence arestaurant's atmosphere, the customer journey model and FAMM-model will beutilized. READ MORE

3. 7. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
   Keywords : Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

   Abstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE

4. 8. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

   University essay from KTH/Ljusdesign

   Author : Janani Narayanan; [2023]
   Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

   Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE

5. 9. The use of retail self checkout systems and its influence on the experiences of the Swedish shopper

   University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Author : Pontus Berg Nordström; Kin Lok Lee; [2023]
   Keywords : Self-service technology SST ; User satisfaction; Human Computer Interaction HCI ; Information and Communication Technology ICT ; Service Quality; Consumer attitudes; Technological Innovation; Supermarkets; Retailing.;

   Abstract : Traditional retail with personal service is becoming scarce. The personal interaction is replaced with self service alternatives, and the consumer is now seen as a co-service producer. READ MORE

6. 10. Defend or attack: when do companies’ strategies employ aggressive or defensive tactics when faced with digital transformation in banking : A two nation comparison between the Swedish and the South African bank environment

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anmol Mehta; Brandon Liu; [2023]
   Keywords : Digital transformation; Banking; Innovation; strategic path; digital strategy; culture; Digital omvandling; bankverksamhet; innovation; strategisk väg; digital strategi; kultur;

   Abstract : In today's fast-paced and technology-driven society, the banking industry is undergoing a big change in digital transformation. Therefore, the purpose of this thesis is to investigate the reason behind the differences in digital banking product development between South Africa and Sweden, and what reasons there are behind the differences in the two environments. READ MORE