Essays about: "Customer value creation"

Showing result 16 - 20 of 283 essays containing the words Customer value creation.

  1. 16. The new frontier of co-creation : What are the drivers for consumers to engage in co-creation activities in the metaverse?

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Pavel Kerim; Marina Borrell; [2023]
    Keywords : co-creation; metaverse; engagement; trust; customer experience; motivation; samskapande; metaverse; engagemang; förtroende; kundupplevelse; motivation;

    Abstract : Research Question: What are the drivers for consumers to co-create in the metaverse and howcan companies use them to increase engagement in co-creation? Purpose: The purpose of this study is to get insight into how companies canincrease consumer engagement for participation in co-creation activitieswithin the metaverse. By enlightening the research community and businesses about the consumer perspective on the metaverse and the cocreation possibilities and what their drivers would be to engage in cocreation, companies can better target these individuals and ultimately increase their brand value. READ MORE

  3. 17. COMPANY VALUE CREATION; GETTING CUSTOMERS INVOLVED WHILE IN THE PROCESS OF VALUE CREATION (VC) : A Case study of Prolog KB Örebro (A company specialised in distribution services)

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Enih Nwinaa Munyam; [2023]
    Keywords : Value Craetion; Customer Value creation; customer satisfaction; Logistic; Distribution; case study.;

    Abstract : AbstractIn today’s modern economy, organisations strive greatly at attaining a higher level of competitiveness. Literature suggests that one of the most efficient ways is to provide to customers what they need and or want in other words satisfy the customer by providing to them their needs and wants. READ MORE

  4. 18. Business Model Innovation for a Foodtech Startup : Solving Food Waste Using Real Time Spoilage Indicator

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Devanand Pasunuri; [2023]
    Keywords : ;

    Abstract : Food, an essential to human existence is also a major contributor to negative environmental and social impact due to the complexity of the food system, current ways of working of the stakeholders and consumer behaviour. This thesis deals with one such food product, fresh meat which has a high carbon footprint due to extensive land and water usage during production. READ MORE

  5. 19. Co-creating value: A service provider and customer perspective : A case study of cyber security services in the electric utility sector

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Mathilda Berg; Olivia Svensson; [2023]
    Keywords : Value co-creation; Value proposition; Service procurement; Cyber security services;

    Abstract : Purpose – This study aims to investigate the challenges faced by service providers in developing value propositions for cyber security services, as well as the challenges encountered by customers when purchasing these services. Thereby, bridging the gap regarding value proposition development for cyber security services in a business-to-business context. READ MORE

  6. 20. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
    Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

    Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE