Essays about: "Customer value creation"

Showing result 21 - 25 of 283 essays containing the words Customer value creation.

1. 21. From Listening to Action : A case study on how businesses co-create with their customers through engagement in Swedish family owned retail businesses.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Isabell Ekengren Frank; Elliot Körner; [2023]
   Keywords : Customer Engagement; Co-creation; Family owned business;

   Abstract : With the constant changes in society, the way companies market themselves has changed and customer engagement, relationships and transparency has become a more important factor. Significantly in how businesses should conduct their business to create as much value as possible. READ MORE

3. 22. Transitioning towards the subscription economy - A case study into tech-focused subscription-based business models

   University essay from Göteborgs universitet/Graduate School

   Author : Christoffer Lindström; [2022-08-18]
   Keywords : Business model; Business model Innovation; Subscription Economy; Subscription Business Models; Subscription-based Business models; The Subscription Economy;

   Abstract : More and more firms are moving towards the subscription economy. Incentivized by a promise of lucrative growth and a fear of being left behind, it is estimated that by 2023 75% of organizations will in some way work with subscriptions. READ MORE

4. 23. What’s the hold up? A Single Case Study of Grant Thornton Sweden AB

   University essay from Göteborgs universitet/Graduate School

   Author : Eliarita Gubetini; Haidar Doueh; [2022-08-04]
   Keywords : Payroll Automation; Service Innovation; Process Optimization Digitalization; Process Management Innovation; Value Creation; Automated Payroll Management;

   Abstract : The objective of this thesis is thereby to expand the literature regarding how companies can increase efficiency within the payroll department through the implementation of the Innovation Management Principles and the Value Proposition Canvas. By combining former and current literature with the empirical findings of this research paper, derived from in-depth interviews, efficiency obstacles were identified from Employee perspective, Customer perspective, and Industry Expert perspective. READ MORE

5. 24. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Estrella; André Forsberg Berntsson; [2022-08-04]
   Keywords : Brand Evolution; Brand Value; CCCV; Customer Categories; Online Brand Communities; Co-Creation on Social Media;

   Abstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE

6. 25. Service dominant logic for actor-to-actor co-creation of value and sustainability outcomes : case studies of five actors in the Swedishlegume industry

   University essay from SLU/Dept. of Forest Economics

   Author : Eric Lwin; [2022]
   Keywords : collaboration; innovation; service ecosystem; institutional logic; business administration;

   Abstract : Shifts to less energy intensive diets based on plant protein are necessary to meet the food demands of 2050. High protein crops such as legumes are a solution that confers farm-level and societal benefits. However, Sweden lacks the physical, societal, and political infrastructure needed for improved production and consumption. READ MORE