Essays about: "Definition of Companies"

Showing result 11 - 15 of 348 essays containing the words Definition of Companies.

  1. 11. Exploring Innovation Behaviors: The Desired Actions for Individuals, Teams, and Organizations

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Parth Gohil; [2023]
    Keywords : Innovation Behaviors; Innovation Management; How to Innovate; Innovation Definition; Individual Behaviors; Team Behaviors; Organizational Behaviors; Innovation Tools; Creativity; List of Innovation Behaviors.; Innovationsbeteenden; Innovationsledning; How to Innovate; Innovation Definition; Individual Behaviours; Team Behaviors; Organizational Behaviours; Innovation Tools; Creativity; List of Innovation Behaviors.;

    Abstract : Several tools and practices have been developed in the innovation management field to support individuals and organizations in their innovation journeys. It is of high interest to understand how the actions and decisions of people affect the innovation process, both on a micro and macro level. READ MORE

  3. 12. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nina Roques; [2023]
    Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

    Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

  4. 13. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  5. 14. No Business Value without Change Management : Case Study: Implementation of a Digital Tool

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sofia Hedengren; Ronya Zargari Marandi; [2023]
    Keywords : Business Value; Change Management; Digital Transformation; Adoption; Implementation; Knowledge Transfer; Master Thesis.; Affärsvärde; Förändringsledarskap; Digital Transformation; Adoption; Implementation; Kunskapsöverföring; Masterexamensarbete.;

    Abstract : This study explored the challenges faced by enterprises in adapting to the rapid digital transformation driven by Industry 4.0 technologies. Evaluating there turn on investment and measuring the business value of digital solutions can be difficult. READ MORE

  6. 15. Key factors to improve collaboration between teams,an explorative study in the large technology organizations

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mojtaba Salehi; Banjamin Diaz; [2023]
    Keywords : collaboration; organizational goals; teams; teamwork;

    Abstract : This study investigates collaboration among teams within large technology organizations and its impact on achieving organizational goals. The central question is: "What factors significantly influence collaboration between different teams in large technology organizations?"The study conducts an extensive literature review and presents a theoretical model encompassing critical factors such as clear mission definition, strategic alignment, senior management involvement, a supportive climate, team empowerment, and formal processes. READ MORE