Essays about: "Digital Business Strategy"

Showing result 36 - 40 of 208 essays containing the words Digital Business Strategy.

1. 36. AI-Based Business Model Innovation : Case study at Axis Communication

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Johannes Ohlsson; [2022]
   Keywords : Artifical intelligence; Internet of things; Digital servitization; Business model innovation; Business ecosystem;

   Abstract : Background  AI adoption is increasing, and the highest increase of AI is seen in service functions, followed by product applications. Moreover, the patent filing is rapidly increasing showing high interest in the technology. Product-based firms developing AI technology may need to develop their business model as a result of the introduction of AI. READ MORE

3. 37. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Luyao Wang; Jonas Lundquist; [2022]
   Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

   Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

4. 38. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Samuel Andersson; Albin Lundgren; Emma Berg; [2022]
   Keywords : ;

   Abstract : Date:   2022-06-02 Level:   Bachelor Thesis in Business Administration, 15cr Institution:  School of Business, Society, and Engineering, Mälardalen University Authors:  Samuel Andersson Emma Berg Albin Lundgren    99/09/15  99/08/12 99/04/03 Title:   Digital Marketing Strategies for Startups in the Fitness Industry Supervisor:  Ali Farashah  Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose:  This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup.  Method: The approach of this study was a qualitative approach. READ MORE

5. 39. Corporate Sustainability Strategy: From Formulation to Implementation - A Single-Case Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences of Contextual Factors

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oriane Marina Rütsche; Jakob Krenn; [2022]
   Keywords : Corporate Sustainability Strategy; Strategy Formulation; Strategy Implementation; Contextual Factors; Business and Economics;

   Abstract : Title: Corporate Sustainability Strategy: From Formulation to Implementation – A Single-Case Study of the Manufacturing Industry Examining Strategy Implementation Tools And Influences of Contextual Factors Seminar date: June 3, 2022 Authors: Jakob Paul Leopold Krenn & Oriane Marina Rütsche Supervisor: Magnus Johansson Course: BUSN09 – Degree Project in MSc International Strategic Management Purpose: This thesis aims at analyzing the process from corporate sustainability strategy formulation to implementation in the EU manufacturing industry exemplified by eight companies of different countries of registration, size, legal forms, and industry sectors. Theoretical framework: While the emphasis in the literature is placed on strategy formulation, implementation has received less attention. READ MORE

6. 40. Competitive Strategies of Digital Platforms in New Markets : An analysis of the strategies and firm financial performanceof digital platforms entering competitive markets in theNordics

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : David Fouhy; Alfredo Pais; [2022]
   Keywords : PaaS; platform as a service; digital platforms; competitive strategies; return on assets; ROA; panel data; longitudinal data; panel data regression model; fixed effects; OLS model; firm performance; subsidy; seed and marquee users; piggybacking; micro market; profitability; quick ratio; debt ratio; working capital turnover ratio; sales growth;

   Abstract : Over the recent decade the world has seen an increase in businesses launching new, or changing theirbusiness model to, digital platforms. New and established businesses are flocking to digital platformsin order to evolve their business model and keep up with advancements in technology, such as cloudcomputing, which enables commerce and communication on a much faster and more streamlinedlevel. READ MORE