Essays about: "Dissonance Theory"

Showing result 21 - 25 of 30 essays containing the words Dissonance Theory.

  1. 21. Making sense of sustainability : a study on how sustainability ambitions affect sustainability performance in a retail company

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Ellen Appeltofft; [2016]
    Keywords : Sustainability; strategy integration; communication; practices; sense-making;

    Abstract : This thesis investigates the relationship between the perception of sustainability and sustainability performance within an organization. To understand how to fully integrate sustainability in an organization, I have in this study found that knowing what is needed to link words to practice is key. READ MORE

  3. 22. Meat and Climate Change: A study on environmental organizations’ approach in addressing meat consumption in relation to climate change with a focus on Norway

    University essay from Lunds universitet/Humanekologi

    Author : Gro-Marit Dørheim; [2016]
    Keywords : Earth and Environmental Sciences; Social Sciences;

    Abstract : This thesis addresses the relationship between meat consumption and climate change. Its purpose is to bring attention to the findings of the FAO report Livestock's Long Shadow: Environmental Issues and Options (2006); i.e. that the production of animal derived foods is a significant contributing factor to climate change. READ MORE

  4. 23. How can level of effort and decisional control in taking part of an ad influence brand attitude, ad attitude and purchase intention?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viktor Bodelius; Oliver Lundgren; [2015]
    Keywords : Consumer Effort; Online Video Advertising; Dissonance Theory; Equitable Exchange; Decisional Control;

    Abstract : In contrast to the widespread assumption that consumer effort are bad for business, recent research has demonstrated that companies could in fact benefit from demanding more effort from their customers. Although equity and dissonance theory stipulates that consumers tend to justify increased levels of effort by cognitively inflating their perceptions of the product and brand, this effect has yet never been examined on online video advertising with real brands as stimulus. READ MORE

  5. 24. “Sustainable Sustainability – How do we do it?”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Niklas Dahlberg; Jonathan Jansson; [2015]
    Keywords : Sustainability; consumer behavior; consumer decision making; demand creation for sustainability initiatives; cognitive dissonance.; Business and Economics;

    Abstract : Title – “Sustainable Sustainability, how do we do it? A study in consumer behavior and the path towards a sustainable society” Seminar date – 2015-05-26 Course – FEKN90 Master Thesis in Science and Business Administration, 30 ECTS. Authors – Niklas Dahlberg and Jonathan Jansson Supervisor – Matts Kärreman Key Words – Sustainability, consumer behavior, consumer decision making, demand creation for sustainability initiatives, cognitive dissonance. READ MORE

  6. 25. True Belief at the End of the Tether : the Quest for Universal Epistemic Justification

    University essay from Linköpings universitet/Institutionen för kultur och kommunikation; Linköpings universitet/Filosofiska fakulteten

    Author : Sam Thellman; [2014]
    Keywords : epistemology; theory of justification; universal epistemic justification; justified true belief; burden of proof; sense data; cognitive dissonance;

    Abstract : In this thesis I scavenge the history of philosophy for answers to the question ‘How are claims to knowledge justified?’. I argue that Plato’s psychological doctrine of knowledge marks the starting point of a philosophical inquiry motivated by the possibility to discover foundations of knowledge through investigating the nature of mind. READ MORE