Essays about: "Dominykas Vidziunas"

Found 2 essays containing the words Dominykas Vidziunas.

1. 1. Taking the Pole Position - Towards a Holistic Positioning Approach

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dominykas Vidziunas; Sebastian Van Dijkman; [2022]
   Keywords : Positioning; holistic positioning; strategic orientations; Business and Economics;

   Abstract : .... READ MORE

3. 2. Esports brand shortcomings and opportunities

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dominykas Vidziunas; Vinh Dao; [2021]
   Keywords : Esports; video games; brand heritage; corporate social responsibility; legitimacy; Business and Economics;

   Abstract : Purpose: Esports is a young industry that is experiencing an enormous boom in popularity. However, negative public perceptions are abundant, and there is a distinct lack of literature discussing esports from the branding perspective. READ MORE