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Showing result 1 - 5 of 16 essays matching the above criteria.

  1. 1. How does body image relate to brand image? An analysis of brands incorporating the body positivity movement

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julian Flemming; Lisa Anderegg; Maud Stephan; [2022]
    Keywords : body positivity; brand management; Dove; Aerie; Victoria’s Secret; Business and Economics;

    Abstract : Purpose: The importance of body positivity is visible in its remarkable media presence. The movement entails challenges such as opportunities for brands. READ MORE

  3. 2. The end of the timber frontier in northern Sweden : early logging, natural forests and the frontier concept

    University essay from SLU/Dept. of Forest Ecology and Management

    Author : Alice Cosatti; [2022]
    Keywords : timber frontier; Northern Sweden; Tjeggelvas nature reserve; Piteälven; Norrbotten; high-grading;

    Abstract : The Fennoscandian forests experienced drastic changes in the 19th century. The high demand for timber during the European industrialization pushed the timber companies towards increasingly remote forest landscapes for resource extraction. READ MORE

  4. 3. Trust in Brand Activism: A look at self-love campaigns of beauty brands

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ngoc Nguyen; [2022]
    Keywords : brand activism; brand trust; activism campaign; beauty brands; controlled communication; argument strength; activism activities; Social Sciences;

    Abstract : In recent years, brand activism has been mentioned as a new evolution in corporate sociopolitical involvement. From the customers’ perspective, they expect brands to be more vocal and take a stance to tackle challenges. They do not want neutral brands anymore. READ MORE

  5. 4. A Cloud-based Business Process Automation Platform for Customer Interaction : Research, development, integration, deployment and test of a Business Process Automation platform to manage company customer relations through the cloud.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Nicola Fiorello; [2021]
    Keywords : Business process management; Cloud deployment; Smart customer interaction.; Distribuzione su cloud; Gestione di processi aziendali; Interazione intelligente con i clienti.; Affärsprocesshantering; molndistribution; smart kundinteraktion.;

    Abstract : Customer relationship management is a crucial point of many businesses, and is often characterized by repetitive and monotonous actions carried out by operators. The evolution of technology, in this regard, is leading to a highly multi-channel scenario, where the entire history of interactions between the company and the customer is fragmented across different services and communication tools. READ MORE

  6. 5. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    University essay from Umeå universitet/Företagsekonomi

    Author : Margot Descouens; Valentine Gerbault; [2021]
    Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE