Essays about: "E-COMMERCE ON INTERNATIONAL BUSINESS"

Showing result 21 - 22 of 22 essays containing the words E-COMMERCE ON INTERNATIONAL BUSINESS.

1. 21. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
   Keywords : small e-commerce business; brand loyalty; e-loyalty;

   Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE

3. 22. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mohammad Arshad Sheikh; [2009]
   Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

   Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE