Essays about: "E-COMMERCE ON INTERNATIONAL BUSINESS"

Showing result 6 - 10 of 22 essays containing the words E-COMMERCE ON INTERNATIONAL BUSINESS.

1. 6. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

   University essay from Göteborgs universitet/Graduate School

   Author : Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
   Keywords : Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

   Abstract : Research has shown that networking is a crucial factor for successful internationalization of firms. The role of both formal and informal networks has been stressed as essential to access networks abroad. READ MORE

3. 7. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

   University essay from Göteborgs universitet/Graduate School

   Author : Rebecca Hering; Sarah Abaid; [2019-07-03]
   Keywords : Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

   Abstract : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. READ MORE

4. 8. Factors Influencing E-commerce Usage within Internationalisation : A study of Swedish small and medium-sized fashion retailers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ngoc Anh Minh Luong; Liangqi Wang; [2019]
   Keywords : Factors; E-commerce; sales channels; Internationalisation; Uppsala model; psychic distance; SMEs; fashion retailers; Sweden fashion industry;

   Abstract : Purpose − Previous research has shown that Swedish Small-and-Medium enterprises (SMEs) have a relatively low level of digital maturity when it comes to export, thus limiting growth potential in international markets. This study aims at investigating this phenomenon with a focus on e-commerce, as it is among the top digital channels that have a large impact on international expansion. READ MORE

5. 9. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

6. 10. Internationalization through E-Commerce : Exploring percieved risks and understanding the challenges ahead

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mattias Holmberg; Madeleine Holmström-Szugalski; [2017]
   Keywords : Internet; E-commerce; Internationalization; Internetalization; SME; Information; Percieved risk; Psychic Distance; Virtuality Trap;

   Abstract : This study examines the phenomenon of the usage of e-commerce in relation to firms’ internationalization process. Consequently, the study investigates risks and psychic distance in relation to prior research within International business, Internationalization and e- commerce, while focusing on the latest era of academia, namely “Internetalization”. READ MORE