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Showing result 1 - 5 of 22 essays matching the above criteria.

1. 1. Survival of the fittest : The Internationalization of Fashion Start-ups

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alina Zubanova; Reena Sauer; Sergio Andres Ruiz Gonzalez; [2022]
   Keywords : Internationalization; International Business; Fashion Startups; Survival; Factors; Business Strategy;

   Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE

3. 2. The opportunities of SMEs in the context of digital business : A qualitative study in the COVID-19 era

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Liqaa Aladhadh; [2021]
   Keywords : Internationalization; SMEs; Digitalization; Business Opportunities; COVID-19; Digital Business.;

   Abstract : Research Purpose: The purpose of this paper is to identify the opportunities that COVID-19 crisis has created for SMEs, in particular those involving digital technologies. I also describe and how SMEs can improve their functionality, efficiency accessibility and sales by using these technologies for internationalization. READ MORE

4. 3. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

5. 4. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
   Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

   Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE

6. 5. Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Melissa Hicintuka; Helin Öven; [2020]
   Keywords : E-commerce; Covid-19; Digital business environment; Digitalization; Value chain; Virtual value chain; International activities; Customer intimacy;

   Abstract : The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international business environment across world from the beginning of year 2020. The effects on e-commerce firms are nearly unknown, therefore this research is unique. READ MORE