Essays about: "fashion product"

Showing result 1 - 5 of 200 essays containing the words fashion product.

  1. 1. Product-as-a-Service: An accelerator to create an environmentally sustainable closed loop supply chain : (Multiple interview study from a retailer’s perspective)

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Saskia Tamerus; Lisanne Koers; Solveigh Steffens; [2022]
    Keywords : Product-as-a-Service; PaaS; Product-Service-System; PSS; Servitization; B2C Retailer; Circular Economy; Circular Business Model; Environmental Sustainability; Challenges; Mitigations; Closed Loop Supply Chain;

    Abstract : Abstract  Purpose:  The purpose of the research was to define Product-Service-System (PSS) and Product-as-a- Service (PaaS), identify the challenges and match mitigations with them when closing the supply chain from a B2C retailer’s perspective. The following three research questions were defined:  RQ1: How are Product-Service-System and Product-as-a-Service defined and related to the environmental sustainability context?  RQ2: What are the challenges that B2C-retailers with a Product-as-a-Service model encounter in regard to closing their supply chain loop?  RQ3: How can the closed loop supply chain related challenges that B2C-retailers encounter be mitigated to unfold the environmentally sustainable potential of PaaS business models?  Methodology: A systematic literature review was used for defining PaaS and PSS with an environmentally sustainable focus. READ MORE

  2. 2. Influencer marketing: An exploratory study to identify consumer behaviour online

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Eckerholm; Ina Farag; [2022]
    Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

  3. 3. Used Clothing Acquisition for Reuse : A case study on take-back schemes of used children’s clothing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Lidell; Anna Jonsson; [2022]
    Keywords : Acquisition; Reuse; Children’s clothing; Take-back scheme; Fashion retail;

    Abstract : Background - In the attempt to affect environmental impacts and increase circularity in the fashion industry, several new business models are emerging. Take-back scheme is one strategy that is implemented as a part of the second-hand business model by fashion retailers, where reuse is the central goal. READ MORE

  4. 4. Comparison of Machine Learning Algorithms in Predicting the Age Distribution Parameters of H&M Product Customers

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Leyla Ismayil; [2022]
    Keywords : Fashion; Age Distribution; Machine Learning; Random Forest; Artificial Neural Networks; Business and Economics;

    Abstract : Over the past decade, the fashion industry has shifted towards dynamic product assortments with shorter life cycles. As a result, the role of the analysis of product sales has increased and become crucial for fashion retailers. READ MORE

  5. 5. The Impact of Consumer Sustainability Values and Companies’ Sustainability Work on Consumer Attitude and Purchasing : The Importance of Product and Price

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Ida Pesiö; Linnéa Rossander; [2022]
    Keywords : Consumer values; Consumer purchasing; Sustainability values; Online Fashion sustainability; Companies sustainability work; Consumer attitude;

    Abstract : Date: 2022-06-02    Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Ida Pesiö Linnéa Rossander Title:  The Impact of Consumer Sustainability Values and Companies’                        Sustainability Work on Consumer Attitude and Purchasing The Importance of Product and Price Tutor: Aswo Safari Keywords: Consumer values, Consumer purchasing, Sustainability values,                    Online fashion sustainability, Companies’ sustainability work, Consumer attitude. Research question: How does consumers' sustainability values and companies'      sustainability work affect consumers' attitude and purchasing? Purpose: The purpose of this paper is to investigate how consumers’ sustainability values and companies' sustainability work affect their attitude and purchasing in online fashion. READ MORE