Essays about: "perceived message effectiveness"

Showing result 1 - 5 of 10 essays containing the words perceived message effectiveness.

  1. 1. Influencing consumer behavioural intentions: Reducing household water consumption

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daria Granina; [2022]
    Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

  3. 2. The impact of argument quality, source credibility, risk perception and visual design on perceived message effectiveness in covid-19 vaccine communication in Sweden: A quantitative study from an ELM perspective

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sofia Bjursåker; [2021]
    Keywords : elaboration likelihood; argument quality; source credibility; risk perception; visual design; perceived message effectiveness; vaccine hesitancy; health communication; risk communication; covid-19; Social Sciences;

    Abstract : Reaching intended effects of the covid-19 pandemic vaccination is dependent on both coverage rates and time. Without vaccine mandates in Sweden, communication strategists have become essential to succeed. Vaccine hesitancy is complex with reasons differing on an individual level. READ MORE

  4. 3. Tired of Doom : Transient Apocalypse Fatigue And Successful Climate Change Communication

    University essay from Uppsala universitet/Uppsala centrum för hållbar utveckling, CSD Uppsala

    Author : Carlotta Harms; [2020]
    Keywords : Sustainable Development; Social Psychology; Attitude Change; Apocalypse Fatigue; Climate Change Communication; Stoknes;

    Abstract : One route to fight climate change that is both a strategy in itself and a mediator to other interventions is climatechange communication. Currently, most climate change communication follows the assumption that conveyingthreat and urgency leads to attitude and behaviour change. READ MORE

  5. 4. Trust in Fintech: Endorsements' effectiveness in establishing consumer trust

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jacob Wellershaus; William Hermansson; [2020]
    Keywords : Endorsement; Elaboration Likelihood Model; Fintech; Trust;

    Abstract : Trust in the financial industry is low and has been for quite some time. Yet, trust has been found to be crucial to facilitate consumer engagement in the industry. With the shift to digital, the primary way to build trust for financial services companies - face-to-face interaction - is taken out of play. READ MORE

  6. 5. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

    University essay from Umeå universitet/Företagsekonomi

    Author : Rebecca Ketola; Sandra Norrman; [2019]
    Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

    Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE