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1. 1. Internal Marketing : A way to transfer brand identity to Swedbank and Forex Bank's employees

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Malin Hilmersson; Lena Eriksson; Emma Sjölander; [2009]
   Keywords : internal marketing; brand identity; crisis communication; internal commuication; Swedbank; Forex Bank;

   Abstract : .... READ MORE