Essays about: "Entrepreneurial marketing"

Showing result 11 - 15 of 69 essays containing the words Entrepreneurial marketing.

1. 11. How do Social Media Entrepreneurs Monetize YouTube?

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Artemis Katsimente; Ida-Maja Eldås; [2020]
   Keywords : Social Media Entrepreneur; YouTube; Monitization;

   Abstract : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. READ MORE

3. 12. Social enterprise and stakeholder relationships in Vietnam’s social innovation

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Ha Thuy Do; [2020]
   Keywords : social innovation; social enterprise; stakeholder relationships; social objective; value creation; empowerment; society; community.; Business and Economics; Social Sciences;

   Abstract : This thesis aims to investigate the role of social enterprise in coordinating stakeholder relationships to develop social innovation through the lens of stakeholder theory and its conceptual framework in sustainability management. Social enterprises are believed to feature the ability to establish and manage collaboration between stakeholders in the entrepreneurial process, therefore they are seen as the driving force in the success of social innovation. READ MORE

4. 13. Matter of survival or prosperity : A comparative study of immigrant entrepreneurs from emerging economies and developed economies.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Adam Palm; Mirhad Ruznic; Murat Yasar; [2020]
   Keywords : Immigrant entrepreneurship;

   Abstract : Although immigrant entrepreneurship as a phenomenon is not new, most studies within the field of immigrant entrepreneurship have focused on immigrants moving from emerging economies to developed economies. Little research attention has been devoted to immigrant entrepreneurship with focus on immigrants from developed countries moving to other developed countries. READ MORE

5. 14. THE HAMBURG-ST.-PAULI-BRANDDIALECTIC - Examining Hamburg’s city branding approach and its effects on the local Red-Light-District

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Miriam Green; [2019]
   Keywords : City Branding; Tourism; Gentrification; Red-Light District; Prostitution; Sex Work; Neoliberalism; Revanchist City; Entrepreneurial City; Reeperbahn; St. Pauli; Marke Hamburg; NION;

   Abstract : “What is certain is that the question of […] re-making a landscape of prostitution in the city […] needs to be viewed as part of a changing, global discourse on the nature of contemporary cities” (Aalbers & Sabat 2012, p. 114). READ MORE

6. 15. Why do next generation farmers decide to invest in Farm businesses? : a means-end chain analysis of young Swedish farmers’ underlying values to invest in farm businesses

   University essay from SLU/Dept. of Economics

   Author : Johan Löfgren; Sebastian Olsson; [2019]
   Keywords : decision-making; farm business investment; laddering; means-end chain theory; personal value theory; young farmers;

   Abstract : The growing world population will lead to an increased demand for food in the future. Feeding the population is considered to be the main function of agriculture. Previous literature has concluded that the share of young farmers in Sweden is too low, this is referred to as the Young farmer problem. READ MORE