Essays about: "Entrepreneurial marketing"

Showing result 6 - 10 of 69 essays containing the words Entrepreneurial marketing.

1. 6. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

   University essay from

   Author : Irene Kontogianni; Georgia Germanakou; [2021]
   Keywords : entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

   Abstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE

3. 7. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis

   University essay from SLU/Dept. of Economics

   Author : Oscar Klofsten; [2021]
   Keywords : customer satisfaction; service marketing mix; segmented kano; analysis; green sector; bank;

   Abstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE

4. 8. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

   University essay from Göteborgs universitet/Graduate School

   Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
   Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

   Abstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE

5. 9. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

   University essay from Göteborgs universitet/Graduate School

   Author : Carl Larsson; Johan Horn; [2020-07-23]
   Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

   Abstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE

6. 10. Affordable Marketing - Closer than You Think

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kirchmaier; Anton Vänskä; [2020]
   Keywords : entrepreneurial marketing; limited resources; word-of-mouth; human capital; social capital; entrepreneurship; new venture creation; inexpensive marketing; Business and Economics;

   Abstract : Purpose – This paper aims to improve the understanding how entrepreneurs practice inexpensive marketing by utilising human and social capital instead of financial resources. Methodology – This study was conducted following a qualitative methodology. READ MORE