Essays about: "Entrepreneurial marketing"
Showing result 16 - 20 of 69 essays containing the words Entrepreneurial marketing.
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16. An Evaluation of the Marketing Process in B2B and B2C Startups
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE
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17. The Copenhill Crisis. The Dark Side of Planning The Greenest Waste-fired Power Plant Ever Seen
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : This thesis is about the making of a power plant. It sheds light on how neoliberal ideas shape large public investments in sustainable energy infrastructure. It tells the story of how the City of Copenhagen decided to build what was claimed to be the greenest waste-fired power plant in the world: Copenhill. READ MORE
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18. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.
University essay fromAbstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE
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19. Enviropreneurial Marketings relation till svenska SM–företags hållbarhetsaktiviteter : resultatet av en kvalitativ fallstudie på tre internetbaserade företag
University essay from SLU/Dept. of EconomicsAbstract : Marknadsföring är en vital del för varje företags framgång på marknaden. På senare år har hållbarhets trender blivit allt mer attraktivt och att de svenska konsumenternas preferenser successivt förflyttar sig mot mer hållbara alternativ. READ MORE
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20. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Abstract Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE