Essays about: "Entrepreneurial marketing"

Showing result 21 - 25 of 69 essays containing the words Entrepreneurial marketing.

  1. 21. Challenges and Approaches to Capturing Sustainable Value in the Food Industry: A Study of Sustainable Entrepreneurship in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lukas Kettemer; Ahmad Alejandro Newton Bernal; [2018]
    Keywords : Sustainable entrepreneurship; value creation; value capture; food industry; entrepreneurship; Business and Economics;

    Abstract : The purpose of this study is to investigate what challenges sustainable entrepreneurs in the food industry face when capturing value and how they aim to overcome them. To that end, we develop a theoretical framework based on relevant literature on sustainable entrepreneurship, entrepreneurial studies and environmental science. READ MORE

  3. 22. Hub Criativo do Beato- For whom by whom? : A narrative study of global entrepreneurial and creative urban practices in the eastern riverside of Lisbon

    University essay from KTH/Samhällsplanering och miljö

    Author : Solveig Lönnervall; Michaela Sundell; [2018]
    Keywords : Creative economy; globalisation; neoliberalism; place marketing; public-private partnership; urban regeneration; industrial heritage; urban managerialism;

    Abstract : This thesis investigates the phenomenon of creative hubs in former industrial sites based upon the case study of Hub Criativo do Beato and its process of implementation in Lisbon, Portugal. The hub is explored in relation to political-cultural power embedded in the practice of globalism and public-private partnership. READ MORE

  4. 23. Growth hacking as a methodologyfor user retention in the entrepreneurial venture: A case study

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Siurblyté Vilda; [2018]
    Keywords : Growth hacking; user retention; growth; growth strategy; start-up development; entrepreneurship;

    Abstract : Even though growth hacking is a new concept, it has become a buzz-word among entrepreneurs and start-ups. Various startups that have achieved extensive growth, such as Dropbox, Uber, Airbnb, have been sharing their success stories. However, to date, the focus of this concept was more on the practicalities instead of the theoretical research. READ MORE

  5. 24. The role of entrepreneurship and uncertainty with reward-based crowdfunding in the digital age

    University essay from Uppsala universitet/Industriell teknik

    Author : Benjamin Rosinski; [2018]
    Keywords : reward-based crowdfunding; entrepreneurship; effectuation; uncertainty; social networks; platforms; traditional fund-raising; Kickstarter;

    Abstract : Crowdfunding is a transformative service innovation, a novel and revolutionary way for entrepreneurs to obtain funding for their start-up ventures. This study explores the phenomenon of reward-based crowdfunding in relation to entrepreneurial behaviour and decision-making, as well as the relationship between the entrepreneur and the community. READ MORE

  6. 25. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

    University essay from Lunds universitet/Innovation

    Author : Fadi Hanna; [2018]
    Keywords : Beta Product Marketing; market validity; entrepreneurial marketing; prototype; test sales; Technology and Engineering;

    Abstract : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. READ MORE