Essays about: "Ethics in marketing"

Showing result 36 - 40 of 52 essays containing the words Ethics in marketing.

  1. 36. Direct-To-Consumer Advertising of Prescription Drugs : An Ethical Assessment

    University essay from Centrum för tillämpad etik

    Author : Farrah Chini; [2011]
    Keywords : advertising; prescription drugs; ethics;

    Abstract : Direct-to-Consumer Advertising (DTCA) of prescription drugs has been a consistent controversial topic extensively debated in scholarly work by many authors. This thesis compares the arguments made by the proponents and opponents of this debate and comes to a conclusion that there is less justification in claims that DTCA benefits society. READ MORE

  3. 37. Against Marketing in U.S. Public Schools

    University essay from Centrum för tillämpad etik

    Author : Heather Borges; [2011]
    Keywords : ethics; marketing; schools;

    Abstract : This thesis provides and ethical discussion of the place of marketing in U.S. public schools.  This problem is especially interesting in a time where schools are having their budgets vastly cut. READ MORE

  4. 38. Marketing-Ethics in Swedish Universities : Perceived importance and implementation of ethics in marketing courses

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Albin Hortell; Daniel Hellgren; [2011]
    Keywords : ;

    Abstract : As a result of recent corporate scandals, a stronger environmental movement and increased transparency of companies’ overseas activities, the demand of higher ethics has impacted all of society. With a current situation where companies need to be viewed as responsible, fair and more ethical in order to compete, new initiatives towards extensive Corporate Social Responsibility (CSR) is taken on a daily basis. READ MORE

  5. 39. Bluffing in Insurance Sales : A Pakistani Perspective

    University essay from Centrum för tillämpad etik

    Author : Hina Butt; [2011]
    Keywords : Business Ethics; Ethics in Insurance;

    Abstract : This thesis is a study of aspects of corporate culture that are generally ignored by the researchers. It considers issues like the effect of culture in ethical decision making, ethics in the marketing of insurance products and salespersons’ attitudes and assessment of ethical dilemmas like bluffing. READ MORE

  6. 40. "Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign

    University essay from Handelshögskolan vid Umeå universitet (USBE)

    Author : Caroline Stark; Jonas Berggren; [2010]
    Keywords : Business Ethics; Corporate Social Responsibility CSR ; Cause-Related Marketing CRM ; The Pink Ribbon;

    Abstract : .... READ MORE