Essays about: "Ethnic Consumers"

Showing result 6 - 10 of 11 essays containing the words Ethnic Consumers.

  1. 6. News Media Consumption among Ideologically Leaning Groups. Examining the use of Alternative Media- and Mainstream Media.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Marigona Marniku; [2021-07-30]
    Keywords : News media consumption; News media; ideologically leaning groups; Leaning groups; Ideology;

    Abstract : This thesis takes its point of departure in the investigation of news consumption among ideologically leaning groups. The high choice media environment has led to people turning to multiple media choices and numerous alternative media outlets. READ MORE

  3. 7. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Elin Thorén; Gabriella Yngvesson; [2021]
    Keywords : Body Diversity; Instagram Advertising; Generation Y; Fast Fashion; Brand Attitudes; Purchase Intentions;

    Abstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE

  4. 8. Causes, Experiences, and Consequences of Ethnic Food Consumption: A Case Study of Korean Restaurants in Sweden

    University essay from Umeå universitet/Kulturgeografi

    Author : Kim Dohee; [2018]
    Keywords : ;

    Abstract : This study aims to investigate relations among causes, experiences, and consequences of consuming Korean food at Korean restaurants in Sweden. With a specific focus on Korean food in Stockholm, where most of the Korean restaurants in Sweden are located in, this study identifies significant push and pull factors regarding ethnic food experience at ethnic restaurants and consequences affected by actual customer experience. READ MORE

  5. 9. The Minority Myth

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marvin Asante; Jenny Lidgren; [2014]
    Keywords : Advertising; Ethnic minorities; Unintended effects; Traditionally intended effects of advertising;

    Abstract : The diversification of the global market place is a growing trend. It is important that corporations design advertisements that feature ethnic minorities in order to reflect the diverse population. READ MORE

  6. 10. The Swedish ethnic food industry : a prospective look ahead and beyond

    University essay from SLU/Dept. of Economics

    Author : Amina Okun; [2011]
    Keywords : Ethnic Food; Entrepreneurship; ; Entrepreneurial Marketing; Business Opportunity; Innovative Networking;

    Abstract : The objective of this study is to identify, investigate, and explore ethnic entrepreneurs and mainstream retailers drivers, and problems behind the growing market for ethnic food in Sweden. In particular, the study will explore how these drivers and problems can be tackled and integrated to fit the new food experience among consumers that are demanding higher quality. READ MORE