Essays about: "Event-Marketing"

Showing result 16 - 19 of 19 essays containing the word Event-Marketing.

  1. 16. Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing

    University essay from Handelshögskolan vid Umeå universitet

    Author : Oskar Törnmarck; Johannes Wikström; [2009]
    Keywords : event marketing; special events marketing; music festivals; festival marketing; sponsoring; volunteering; word of mouth; branding; evenemangsmarknadsföring; musikfestival; festivalmarknadsföring; eventmarknadsföring; upplevelsemarknadsföring;

    Abstract : Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. READ MORE

  3. 17. Perfect creation for a win-win situation : Four case studies of corprate events

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Kristin Svenhed; Anna Gustafsson; [2008]
    Keywords : Event marketing; motivation; marketing communication; relationship marketing;

    Abstract : It is becoming increasingly difficult, although very important, for companies to reach out to its customers and differentiate themselves in the market place. The main reason is that the competition is extremely intensified and customers can quite easily switch between suppliers. READ MORE

  4. 18. Sail or not to sail? : How to use a ship as an event marketing tool to promote a country

    University essay from Handelshögskolan BBS

    Author : Jenny Svedberg; Johanna Gustafson; [2008]
    Keywords : Event Marketing; Nation Branding; Brand Identity and Brand Image;

    Abstract : Today’s globalization has led to a much higher degree of competition between countries to obtain attention, trust and respect from investors, tourists and consumers as well as media. A powerful and positive brand is therefore an important advantage in the competition. READ MORE

  5. 19. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Per Einarsson; Kristin Ahlberg; [2008]
    Keywords : Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Abstract : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. READ MORE