Essays about: "Event-Marketing"

Showing result 11 - 15 of 19 essays containing the word Event-Marketing.

1. 11. Effective Events : A quantitative study analyzing if event marketing can help business students find a potential employer

   University essay from Umeå universitet/Företagsekonomi

   Author : Marina Björnström; Maja Lundmark; [2016]
   Keywords : Events; Event Marketing; Employer Branding; Marketing; Branding; Marknadsföring; Event Marknadsföring; Events;

   Abstract : The main object of this thesis is to study and explore if students at Umeå School of Business and Economics (USBE) can find potential employers though Event Marketing (EM). The authors will analyze EM as a tool for interaction and information, and if these tools will help students gain more knowledge about companies that can make them more interesting as potential employers. READ MORE

3. 12. When Failures Can Be Good: A quantitative study of how planned failures influence consumers' behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Matilda Stoltz; Maria Selting Rahne; [2013]
   Keywords : experiential marketing; event marketing; planned failure; consumer behaviour;

   Abstract : In a world of information overload it is becoming increasingly important for marketers to resort to creative and engaging marketing tools to get their communication message to stand out. It has therefore become more and more popular to use experiential event marketing due to its high consumer involvement and interaction. READ MORE

4. 13. Designing User Interfaces for Mobile Web

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Daniel Eriksson; Karl Löfholm; [2012-08-06]
   Keywords : Mobile Web; Mobile Frameworks; GUI Design; Interaction Design; jQuery Mobile;

   Abstract : The popularity of modern mobile phones has led to more people using their mobile phones to access the Internet. The majority of web sites today are not designed to adapt to the smaller screens and other limitations of mobile devices. READ MORE

5. 14. Creating Brand Awareness Through Event Marketing : The Off-Field Competition of Sportswear Companies in the Olympics

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Malin Marmbrandt; Laura Dolge; [2012]
   Keywords : Brand awareness; The Olympics; London 2012; Sponsorship; Ambush Marketing; Athlete Endorsement; Viral marketing;

   Abstract : Date: May 30, 2012  University: Mälardalen University, Sweden  Program: MIMA- International Marketing  Course Name: Master Thesis (EFO705)  Title: Creating Brand Awareness Through Event Marketing  The Off-Field Competition of Sportswear Companies in the Olympics  Authors: Laura Dolge and Malin Marmbrandt  Purpose: The purpose of this paper is to research how companies are promoting themselves efficiently to increase brand awareness through advertisement in major sporting events, through viral marketing and athlete endorsement.  Research Questions: Firstly: What are the major differences and similarities between the official and non-official sponsors and their marketing activities when creating brand awareness in sporting events?  Secondly: How do official and non-official sponsoring companies increase brand awareness in sporting events through viral marketing activities?  Thirdly: How do official and non-official sponsoring companies increase brand awareness in sporting events through athlete endorsement?  Method: Data was collected with a qualitative multi-method approach that consists of observations of online social networks and media (netnography), and semi-structured interviews was applied. READ MORE

6. 15. Event Marketing and Recruitment : A qualitative study of What Companies in Northern Sweden Think About Event Marketing and Recruitment

   University essay from Handelshögskolan vid Umeå universitet

   Author : Malin Edlund; Henny Gerdin; [2010]
   Keywords : ;

   Abstract : .... READ MORE