Essays about: "External Marketing"

Showing result 21 - 25 of 219 essays containing the words External Marketing.

1. 21. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Stina Helena Mortensen; [2022]
   Keywords : Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

   Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE

3. 22. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

   University essay from Jönköping University

   Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
   Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

   Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE

4. 23. Secret sustainability: A case study of why a company might go silent with its green achievements

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Antonia Alan; Jenny Trolläng; [2022]
   Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

5. 24. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

   University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Author : Maja Lundgren; [2022]
   Keywords : Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

   Abstract : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. READ MORE

6. 25. Pecky entrepreneurs: Why do growth-oriented entrepreneurs choose equity-based crowdfunding? : A multiple-case study about crowdfunding

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Tova Larsson; Sofia Le Truong; [2022]
   Keywords : Crowdfunding; equity-based; entrepreneurship; pecking order theory; financing;

   Abstract : Entrepreneurship plays an integral role in innovation, job creation and economic growth, and financing is a key component in facilitating this process. In recent years, the financing industry has taken significant technological leaps forward—perhaps most notably through the introduction of alternative solutions to institutional investors, such as crowdfunding. READ MORE