Essays about: "FACTORS INFLUENCING TPB"

Showing result 6 - 10 of 17 essays containing the words FACTORS INFLUENCING TPB.

1. 6. Influencing consumer behavioural intentions: Reducing household water consumption

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Daria Granina; [2022]
   Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

   Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE

3. 7. Do you care, men? Examining the factors that influence men’s attitude towards natural personal care products in Germany and attitude’s impact on purchase intention.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Isabel Ambaum; Zeynep Demir; [2020]
   Keywords : Natural personal care products; male consumers; German market; attitude; purchase intention;

   Abstract : The growing consciousness of consumers towards buying products that contain mainly natural ingredients and do not harm the health and the environment drives the growth of the natural personal care market. Additionally, men nowadays care more about their image and self-presentation which lead to an increase of the natural personal care products offered for men. READ MORE

4. 8. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Mark Afrouz; Tobias Wahl; [2019]
   Keywords : Wearables; Smartwatches; TAM; TPB;

   Abstract : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. READ MORE

5. 9. Factors influencing consumer purchasing behavior of natural cosmetics : A qualitative study in Uppsala, Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jiali Zhang; Meijuan Zhou; [2019]
   Keywords : Natural Cosmetics; Theory of Planned Behavior; Attitude; Subject Norma; Perceived Behavioral Control; Purchasing Behavioral Intention; Purchasing Behavior; Healthy and Sustainable Lifestyle; Product Knowledge; Green Trust;

   Abstract : Although consumers’ need for a healthy and sustainable lifestyle drives natural cosmetics consumption, various claims of natural cosmetics make consumers confused and distrustful. This study aimed to explore factors that affect consumers' purchasing behavior of natural cosmetics under the theoretical framework of planned behavior (TPB). READ MORE

6. 10. German Generation Y’s PurchaseIntention towards Packaging-Free Products: A TPB Approach

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Pia Senger; Esra Özülkü; [2018]
   Keywords : zero waste; German generation y; pro-environmental behavior; theory of planned behavior; purchase intention; environmental concern; barriers;

   Abstract : Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. READ MORE