Essays about: "FMCG industry"
Showing result 36 - 40 of 42 essays containing the words FMCG industry.
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36. Creativity and Price Uncovered - A study about the effectiveness of advertising creativity and its connection to product price
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In the cluttered media landscape of today, marketers are finding it increasingly difficult to reach out and establish a meaningful connection with consumers. Extensive research has been conducted in this regard, and creativity has often been indicated as the most powerful tool to break the clutter. READ MORE
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37. Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods Industry : Examples of companies in the cosmetics goods industry
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: June 8th, 2012 Course: EFO 705 Master Thesis Course Program: International Marketing Authors: Jolita Kilinskaite (jke11003), Simone Kolar (skr11003) Title: Companies´ Reactions to Rival´ s Actions in the Fast Moving Consumer Goods (FMCG) Industry- Examples of companies in the cosmetics goods industry Research Question: How do companies in the FMCG industry react to rivals actions? Purpose: The purpose of this thesis is to describe and analyze how companies react to rival´s actions Method: The thesis is based on secondary research and primary research. The primary research is based on semi-structured interview processes and critical incidents Target audience: Companies in the FMCG industry, Academics and Teachers in the field of Strategy and Marketing who are interested in competitive marketing strategies in the FMCG industry Keywords: Differentiation strategy, Imitation Strategy, Co-opetition, Rival´s actions, FMCG industry, Competition, Critical incidents Conclusion: This master thesis concentrates in theory on three common reaction strategies in marketing, which are defined as differentiation, limitation, and co-opetition and describes possible rival´s actions, the roots that cause certain reaction strategies. READ MORE
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38. Corporate Branding in the FMCG Industry - The Impact of Perceived Fit
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Large FMCG conglomerates have recently started to engage in corporate branding activities, communicating that there is a substantial firm behind multiple well- established brands. This means that the consumer now becomes increasingly aware that seemingly independent product brands somehow are connected. READ MORE
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39. Reduction of wastage costs for products with short shelf life : A case study on the Swedish division of the global dairy company Arla Foods
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Background – inventory management theory has in the past been focused on traditional engineering industries. These theories are not completely applicable on industries such as FMCG where the main objective is to avoid obsolescence and not tied-up capital. READ MORE
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40. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™
University essay from Avdelningen för ekonomiAbstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE
