Essays about: "Factor for consumer choice"

Showing result 16 - 20 of 26 essays containing the words Factor for consumer choice.

  1. 16. Physical or digital meeting? - A study of the choice between having physical or digital meetings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robert Lundkvist; Priyana Patel; [2014]
    Keywords : Business Meeting; Digital Meeting; Physical Meeting; Information Communication Technology; Business Travel;

    Abstract : Modern multinational corporations of today all face challenges associated with the phenomenon of globalisation and geographical dispersion. As a result, network forms of organisations have developed and with them a greater need to efficiently meet and communicate across vast distances has arisen. READ MORE

  3. 17. The Effect of the Customer Offer on the Make-or-Buy Decision in E-Commerce -A TCE Perspective

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : André Schottenius; Patrick Person; [2013-06-14]
    Keywords : Transactional Cost Economics; Inter-organizational relationships; Trust; e-commerce; e-satisfaction;

    Abstract : Background and problem: Studies show a growth of outsourcing in recent years and the retailers in the relatively young industry of e-­‐commerce have great possibilities to buy services from external companies, without it being noticed. This is why this thesis studies the make-­‐or-­‐buy decision for these companies. READ MORE

  4. 18. A Study of Factors That Influence Green Purchase

    University essay from Företagsekonomi

    Author : Muhammad Arif Khan; Sandra Larsson; [2012]
    Keywords : Purchase decision; Green marketing; Eco-labeling; Shelf space; Eco-motivation; Eco-knowledge; Gender; Price; Peer influence;

    Abstract : Title: “A Study of Factors That Affect Green Purchase”   Due to the environmental issues, green products have got more attention during the latest years and the availability of such products is increasing in many food stores. The appearance of eco-label assists the consumers in the store to buy eco-friendly products which are less harmful to the environment. READ MORE

  5. 19. Sustainable Fashion Consumption and Consumer Behavior

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Muhammad Zahid Iqba; [2011]
    Keywords : willingness to pay; fairtrade label; swan label; jeans; moral aspects; self-image;

    Abstract : Thesis was carried out to make an estimation of the willingness of consumers to buy the clothes produced under eco-friendly and decent way. Neoclassic demand theory was used and basic idea was to know that either moral effects on a consumer’s individual decision while choosing the products manufactured under friendly environment or not; if yes, then how and how much. READ MORE

  6. 20. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
    Keywords : Quick service restaurant;

    Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE