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Showing result 1 - 5 of 26 essays matching the above criteria.

  1. 1. Understanding User Behaviour in a Circular Transport System : From personal choices to societal patterns

    University essay from Stockholms universitet/Stockholm Resilience Centre

    Author : Luja von Köckritz; [2023]
    Keywords : circular economy; agent-based modelling; user behaviour; behavioural decision-making; affordance theory;

    Abstract : The Circular Economy is a growing research field and policy agenda. Yet, integrating the social dimensions of sustainability into the Circular Economy remains a challenge. The significance of reactions to an implemented Circular Economy is poorly understood. READ MORE

  3. 2. The consumer perspective of brand activism : A qualitative study of how consumers view brand activism and the genuineness of it

    University essay from Stockholms universitet/Marknadsföring

    Author : Nadezda Pavlovica; Jeannie Lendeng; [2023]
    Keywords : Brand activism; consumer perception; brand resonance; sociopolitical issues; brand-cause fit; brand authenticity;

    Abstract : Upon Russia’s invasion of Ukraine and the outbreak of war in early 2022, brands around the world took a stand to mark their position against Russia and in support of Ukraine. Even brands that did not have any direct ties to Russia or any involvement in the conflict distanced themselves from being associated with Russia by ceasing operations, stopping sales, or changing brand names. READ MORE

  4. 3. Swedish generation Z students as sustainable grocery shoppers and their consumer decision making

    University essay from

    Author : Hanna Björnler; Amour Wamaitha; Douglas Falk; [2022]
    Keywords : Sustainable groceries; Consumer decision making; Gen Z; students; budget austerity;

    Abstract : Background: Macroenvironmental effects are causing change in consumers decision making. These changes can affect the consumers choice of groceries, hence also the purchasing of sustainable groceries. READ MORE

  5. 4. Relevant Factors on the Standardization of Lithium-Ion Batteries (LIBs) Aimed for Recycling and Corresponding Influence on Innovation

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Aliro Cofre Osses; José Luis Bechara Bechara; [2022]
    Keywords : LIB; Lithium-Ion Batteries; Innovation; Standardization; Sustainability; Recycling; Circular Economy;

    Abstract : Abstract Background:  Electric Vehicles (EVs) have been identified as a sustainable alternative to reduce the world’s dependence on fossil fuels. EV sales are starting to reach significant numbers. Subsequently, the demand for Lithium-Ion Batteries (LIBs), a key component in EVs, has increased. READ MORE

  6. 5. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    University essay from Umeå universitet/Företagsekonomi

    Author : Mattias Lönnberg; Anna Milton; [2020]
    Keywords : Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Abstract : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. READ MORE