Essays about: "Factors influencing consumer purchasing behavior"

Showing result 1 - 5 of 18 essays containing the words Factors influencing consumer purchasing behavior.

1. 1. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
   Keywords : Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

   Abstract : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. READ MORE

3. 2. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

4. 3. Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Chamal Gamalathge; Naqash Azhar; [2022]
   Keywords : Purchasing behaviors; organic products; product knowledge; environmental awareness; prior experience; health awareness; customers;

   Abstract : The research study focuses on the Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka. The researched has carried out a quantitative study using a structured questionnaire taking the sample size as the customers who are in the Western Province of Sri Lanka. READ MORE

5. 4. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
   Keywords : Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

   Abstract : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. READ MORE

6. 5. Consumer behavior towards green cosmetic products in Sweden

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Ayham Stita; Abdulmoaz Alkhayyat; [2021]
   Keywords : Green products; purchase intention; eco-awareness; green cosmetic products; consumer behavior;

   Abstract : Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. READ MORE