Essays about: "Factors which are influencing international marketing"
Showing result 6 - 8 of 8 essays containing the words Factors which are influencing international marketing.
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6. Push-pull’s factors influencing exchange student’s destination choice for study abroad : A case study of the students at JIBS
University essay from IHH, FöretagsekonomiAbstract : ‘Internationalisation of higher education’ is considered a significant issue in many countries.One effective way to achieve internationalisation is by having an exchange study program. Thisis something which has been promoted by universities all around the globe. READ MORE
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7. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE
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8. The Validity of Cultural Dimensions in the Development Process of International Advertising
University essay from Institutionen för ekonomiAbstract : Culture drives how people communicate and what they communicate. In addition, culture influences the people’s perception of advertisements. Understanding the consequences of cultural differences is, therefore, crucial for marketing and advertising people when it comes to the development of international advertising. READ MORE
