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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kamile Maseviciute; Nicole Gueorguieva; Petar Georgiev; [2015]
    Keywords : Branding; Brand Identity; Business Tourism; Hospitality Industry; Hotel Industry; Lithuanian market; Standartization and Customization; Radisson Blu; Comfort Hotels; Holiday Inn;

    Abstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE

  3. 2. Factors influencing international students’ study destination decision abroad

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Suh Li Phang; [2013-02-08]
    Keywords : communication; international education marketing; international higher education; study destination’s attractiveness;

    Abstract : Higher education (HE) has become an increasingly competitive sector. The number of countries that are actively involved in international student recruitment has grown considerably. READ MORE

  4. 3. Factors influencing the choice of a bank : An international student perspective

    University essay from Företagsekonomi

    Author : Vitalina Pishchenko; Pooja Parekh; [2013]
    Keywords : International; factors; students;

    Abstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE

  5. 4. Pets as Status Symbols

    University essay from IHH, Marketing and Logistics

    Author : Tadas Cekavicius; Milda Pajarskaite; [2012]
    Keywords : Pets; status; symbols; conspicuous; consumption; cats; dogs.;

    Abstract : According to Onkvisit and Shaw (1987), many products and possessions can be perceived as extensions of consumers' self-identity.  Some consumers might even try to enhance their image through conspicuous or status consumption. According to Mosteller (2008), possessing a pet is closely related to the theory of the extended self. READ MORE

  6. 5. The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Study of Thai Small E-Commerce Companies through Entrepreneurs’ Perspective

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Sasawan Heingraj; Varin Luenglertkul; [2011]
    Keywords : small e-commerce business; brand loyalty; e-loyalty;

    Abstract : Date: June 3rd, 2011 Course: Master Thesis EFO 705, International Marketing Tutor: Johan Grinbergs Authors: Sasawan Heingraj (851007) and Varin Luenglertkul (840622) Title: The Important Factors influencing Brand Loyalty in Small E-Commerce Business: A Case Study of Thai Small E-Commerce Companies Problem: As the competitions in Thai e-commerce market are intense, price war is used as one strategy to compete competitors. To gain higher profit margins, brand loyalty is a key factor relating to companies’ success. READ MORE