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Found 3 essays matching the above criteria.

  1. 1. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olle Stenbäck; Albin Waldeck; [2021]
    Keywords : FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE

  3. 2. Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Albin Waldeck; Sofie Wiksborg; Olle Stenbäck; [2020]
    Keywords : Flagship stores; brand equity; perceived quality; brand loyalty; brand associations; brand awareness; brand experience; Swedish Match; Löfbergs; fast-moving consumer goods; Business and Economics;

    Abstract : Abstract Purpose: To examine how flagship stores might affect brand equity for brands in the fastmoving consumer goods industry. Methodology: This paper adopts a qualitative research method. READ MORE

  4. 3. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores

    University essay from Göteborgs universitet/Graduate School

    Author : Haris Smajovic; Helena Warfvinge; [2014-12-05]
    Keywords : Pop-up retailing; Pop-up stores; Temporary stores; Fashion Retail;

    Abstract : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. READ MORE